NOW USA
Brand & Motion System
Full Credits
Studio: Venturethree
Creative Director: Grant Dickson
Design Director: Connor Robertson
Graphic Designer: Jack Maple
Motion Designer: James Kiely
Project Director: Garry Lloyd
We worked with the NOW team to develop a new brand system, experience, and launch campaign centred on a new brand persona—the Calm Optimist— which embodies the mindset that NOW shares with its target audience. Building on this foundation, we carefully constructed a brand voice that was simple, clear, and upbeat.
NOW is the new on-demand connectivity and entertainment streaming brand created and launched in the US by Xfinity. Its mission? To serve Generation NOW—those seeking straightforward, no-fuss internet, mobile, and entertainment solutions.
Campaign film
Brand Motion System
We created a motion system that extended the core brand principles. The ambition was to create a toolkit of parts to enable the internal and external teams to create cohesive and consistent content from TV advertisements to targeted social campaigns.
The delivery spanned across motion principles, motion behaviours, logo animations, and content layout devices.