NOW USA

Brand

Full Credits

Studio: Venturethree
Creative Director: Grant Dickson
Design Director: Connor Robertson
Graphic Designer: Jack Maple
Motion Designer: James Kiely
Project Director: Garry Lloyd

Brand Motion System

NOW is the new brand for on-demand connectivity and entertainment streaming, created and launched in the US by Xfinity. Its aim? To serve Generation NOW – seekers of no-fuss internet, mobile and entertainment.

We worked with the NOW team to develop a new brand system, experience and launch campaign. All centered on a new brand persona – the Calm Optimist – that describes the mindset that NOW shares with its target audience. From this foundation, we developed a brand voice that was simple, clear and upbeat.

We created a motion system which linked to core values of the brand system.

View more projects ←