top of page



RSA - Moving Images Competition

Conceptual Development

3D Animation

Cell Animation

Visual identity


Through magnifying the training shoe sector, the quantity of content is reduced, making the story more digestible. The rationale behind choosing this sector is due to its very unsustainable history. From the 1960s onwards the trainer industry as a whole is incredibly harmful with dangerous solvents and toxic chemicals being used in production. The consumption has also rapidly increased with every person interviewed had at least one pair of trainers making it an unbiased fashion item.

The decomposition of a trainer is one of the highest within the fashion sector with most shoes taking between 30-50 years to decompose. This concept helped generate a lot of development for story concepts and narrowed the pool of ideas down.


Use the audio clip provided to develop a moving image sequence. The output should be thoroughly researched and support the concept developed.

bottom of page